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The Story of Mode By Shraddha

Mode By Shraddha was born from a passion for blending heritage with modern design.
We celebrate individuality through thoughtfully crafted silhouettes and timeless aesthetics. Rooted in tradition, each piece reflects the artistry of skilled artisans and karigars.Our story is one of creativity, culture, and conscious craftsmanship.

Founder

Chaitalee

Imagine a brand that believes getting dressed should be a celebration. That’s MODE BY SHRADDHA,a New india based label founded in 2002 by designer SHRADDHA (chaitalee)What started as a vision to preserve cultural heritage and promote ethical production has blossomed into a collection of dresses, tops, and other women's wear that truly uplifts the spirit.

Our biggest passion is working with rural artisans to sustain traditional craft techniques and textiles. By collaborating directly with them or partnering with vetted local NGOs that provide assistance to them we help vulnerable craft communities move away from exploitative practices. Thus far, we have an ongoing partnership with 17 craft clusters across India that enables us to design original textiles and handmade garments. Our aim is to bridge the gap between age old craftsmanship and modern wardrobes.

Custom made

Beauty in imperfections, handcrafted with love.

Visionary

The growth of our craft community is our ambition.

Sustainable style

Less fast fashion, less waste.
Our Story

Our Story

MODE is a contemporary Indian brand that believes design to be a form of self expression. It is an amalgamation of traditional and modern sensibilities. Conventional techniques are employed to create modern relaxed silhouettes. Each garment is a culmination of an empathetic partnership between designer, artisans, and karigars. The label strongly believes in a sustainable future and promotes coexistence, ecological balance and humanity.

The textiles used are of utmost significance and are crafted in different parts of India. The colours used for dyeing are 100% organic and carries artisans love and warmth. The brand attempts to add a touch of luxury and ignite a perception of exquisite beauty towards the traditional fabrics. Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes provided in pure fabrics that reflect the richness of Indian culture.

Our Process

Our Process

At MODE we follow a very contemporary flow of the design process. Fabrics are our muse and the designs created are inspired by them. Each fabric is skillfully developed by our artisans. At times the design team and the artisans sit together and design the fabrics, thus sharing the knowledge of their respective fields and forming a tight bond amongst them.

In the design studio, a team of designers work on researching the trends for the upcoming season. Based on the trend analysis, fabrics developed and customer reviews the next collection is designed. MODE also provides size customization for their clients. Wherein the client has an option for getting the looks custom-fit to their size and comfort.

Our Story
Our Process

Our Story

MODE is a contemporary Indian brand that believes design to be a form of self expression. It is an amalgamation of traditional and modern sensibilities. Conventional techniques are employed to create modern relaxed silhouettes. Each garment is a culmination of an empathetic partnership between designer, artisans, and karigars. The label strongly believes in a sustainable future and promotes coexistence, ecological balance and humanity.

The textiles used are of utmost significance and are crafted in different parts of India. The colours used for dyeing are 100% organic and carries artisans love and warmth. The brand attempts to add a touch of luxury and ignite a perception of exquisite beauty towards the traditional fabrics. Our design philosophy revolves around the idea of minimalism, clean cuts and relaxed silhouettes provided in pure fabrics that reflect the richness of Indian culture.

Our Process

At MODE we follow a very contemporary flow of the design process. Fabrics are our muse and the designs created are inspired by them. Each fabric is skillfully developed by our artisans. At times the design team and the artisans sit together and design the fabrics, thus sharing the knowledge of their respective fields and forming a tight bond amongst them.

In the design studio, a team of designers work on researching the trends for the upcoming season. Based on the trend analysis, fabrics developed and customer reviews the next collection is designed. MODE also provides size customization for their clients. Wherein the client has an option for getting the looks custom-fit to their size and comfort.

Reviews

Consistently Impressive Style & Service

Mode by Shraddha never disappoints; Chaitalee’s style and warmth make every purchase comfortable.

Aruna Singh

Elegant Collections for Every Style and Space

Beautiful collections across niches; handcrafted details make everything uniquely appealing.

Chandni Gupta

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